World Para Athletics Championships LONDON 2017
The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. Its purpose is to organise the summer and winter Paralympic Games and act as the International Federation for ten sports, supervising and coordinating World Championships and other competitions.
The IPC organized the eighth edition of World Para Athletics Championships 2017 in the iconic London stadium in Queen Elizabeth Olympic Park. The championships were scheduled from 14th-23rd July 2017 where more than 1000 Para Athletes from over 90 countries contested in more than 200 medal events.
After working with the IPC for the RIO 2016 Paralympic Games, GKS Sports (GKS) collaborated with them to provide media coverage to the championships as well as to the strong Indian contingent participating in the championships.
GKS Sports provided its network of media publishers with highly engaging video content to cater to the growing number of sports audiences in the country. GKS distributed previews, daily highlights, athlete interviews, short snippets, etc. which were supported by relevant scripts, results, statistics, etc. as part of its video content package. Through its media publishers, GKS was able to a reach to a wide number of audiences and was able to generate awareness about the Indian medal winners as well as for the championships.
21st Federation Cup National SR. Athletics Championships
The Athletics Federation of India (AFI) came into existence in 1946 and has been the premier body of running and managing Athletics in India. The AFI has been bestowed upon the role of organising various National and International tournaments to popularise the sport and to make it commercially attractive for further growth and survival of the sport and the athletes attached to it. It organises National Championships and trains and selects athletes for various national and international competitions, like the Olympics and IAAF World Championship.
The AFI organised the 21st Federation Cup Senior Athletics Championships in the first week of June 2017 at the Netaji Subhash National Institute of Sports, Patiala.
The Federation Cup is one of the biggest athletic extravaganza in the country, as over 800 athletes from 20+ states battled it out for the ultimate supremacy and the tag of being India’s best. GKS Sports got a chance to cover the event and gave it some much-needed media exposure. GKS Sports provided media publishers with daily highlights, video snippets, player interviews, relevant scripts, statistics, motion graphics, and much more, to engage the growing number of sports audiences in the country. This enhanced the recognition and motivation of some of the top Indian athletes who have been performing consistently well at the National circuit, and many of whom have qualified for the upcoming 2017 Asian Athletics Championships to be held in Bhubaneswar, Odisha.
RIO 2016 Paralympics Games
Paralympics remains the highest sporting event that honors people with disability. This Game has inspired billions of people all over the world by the courageous display of talents from disable athletes across the world. With a cumulated audience of more than 3 billion and coverage in more than 80 countries, this game comes second in the world after the Olympics and FIFA World Cup. However, these Games have not created any meaningful impact in India to inspire the Indian audience.
Rio 2016 Paralympics Games was a climax of events for GKS Sports as the company was appointed by the International Paralympics committee to exploit the Paralympics Games. The media rights and media coverage for the Paralympics Games in the Indian sub-continent were awarded to GKS Sports. Based on this mandate, GKS Sports pulled together two national broadcasters Sony Pictures Networks and Doordarshan to provide the widest coverage of any Paralympics Games to date.
GKS Sports also took the responsibility of the delivery of the entire content of the Rio 2016 Paralympics Games to these broadcasters. With the recent success of Indian Paralympians at the recent Paralympics Games and the successful delivery of content to the partners, GKS Sports can now grow beyond its Paralympics engagement to further promote the Paralympics movement in few years to come.
Muuvit Health and Learning
More than 80% of the world’s adolescent population is insufficiently and physically inactive. The growth of mobile and tablets has turned kids away from physical activity which is capable of causing them health problems at an early stage of life.
The Muuvit health and learning platform is a flagship school program of the Finnish education system that is designed to engage children, families and teachers. Muuvit is to improve their health and help them adapt to an active lifestyle. Due to lack of infrastructure, interest in sports and hectic education system, Indian children have become more vulnerable and physically inactive. Therefore, with a vision to promote physical activity among children, GKS Sports is currently working to launch Muuvit platform in India. The first edition of Muuvit platform will not only promote physical activity among children but will also teach them basic etiquette and the need to relate with people living with disabilities.